Swarovski Kristallwelten

Sparkling works of art and unforgettable experiences

Winter landscape featuring the famous Swarovski Giant in Wattens, with its plant-covered face partially covered in snow. Water flows from the sculpture’s mouth, while snow-covered hills and forests surround the scene. | © Swarovski Kristallwelten Winter landscape featuring the famous Swarovski Giant in Wattens, with its plant-covered face partially covered in snow. Water flows from the sculpture’s mouth, while snow-covered hills and forests surround the scene. | © Swarovski Kristallwelten
Just 20 kilometres from Innsbruck, in Wattens, Swarovski Kristallwelten invites you into a world where creativity and imagination come to life. Explore the Chambers of Wonder and unleash your own sense of wonder, inspired by art, culture and crystal.

For more than 30 years, Swarovski Kristallwelten has been unique worldwide. Its extraordinary blend of art and culture, entertainment and shopping, together with its diverse attractions for families, crystal enthusiasts and art lovers, continues to captivate visitors from around the globe.

Swarovski Kristallwelten Stores

Unique shopping experiences full of inspiration

Innsbruck
Just a short walk from the Golden Roof in the heart of Innsbruck’s Old Town, the Swarovski Kristallwelten Store Innsbruck offers a fascinating connection between history and innovation. Bathed in natural light, one of the largest Swarovski stores in the world invites visitors to discover Swarovski’s product range alongside Gothic architectural features and installations by renowned artists.
Vienna
Spread across three floors near the Vienna State Opera on Kärntner Strasse, the Swarovski Kristallwelten Store Vienna is a meeting place for art, culture and crystal. Pop culture moments, artistic installations, and both contemporary and iconic jewellery collections come together to create a truly unique shopping experience.

The Giant

A crystal legend

Since 1995, the iconic Giant has watched over the Chambers of Wonder, welcoming guests from near and far into his realm. According to legend, the Giant travelled the world collecting treasures and adventures. When he eventually settled in the Tyrolean Alps, people discovered the Chambers of Wonder, filled with crystalline works of art.

A Sparkling Hollywood Celebration

Crystal moments from film and entertainment

The Chamber of Wonder «The Art of Performance» celebrates Swarovski’s long-standing collaboration with some of Hollywood’s greatest entertainers and artists. Curator Michael Schmidt and set designer Derek McLane bring the glamour of Hollywood to Tyrol. When selecting the exhibits, Michael Schmidt was spoilt for choice: «As an artist, Swarovski crystal offers endless possibilities for self-expression.»
 

What Makes Your Heart Beat Faster?

An installation filled with emotion

In der Wunderkammer «Pulse Voronoi» pulsieren 7‘000 Kristalle im Herzschlag der Besucher:innen. Bald auch schon mit Ihrem? Die Installation des Medienkünstlers Rafael Lozano-Hemmer lässt Sie Ihren Puls sehen, hören und in einem Kristall verewigen. Ein emotionaler Urknall in der grössten Wunderkammer der Swarovski Kristallwelten.

In the Chamber of Wonder «Pulse Voronoi» 7'000 crystals pulse in time with visitors’ heartbeats. Soon yours, too? Created by media artist Rafael Lozano-Hemmer, the installation allows you to see, hear and preserve your heartbeat within a crystal. An emotional big bang awaits in the largest Chamber of Wonder at Swarovski Kristallwelten.
 

Real Snow All Year Round

A frosty wonder

The crystal tree «Silent Light», handcrafted from 150'000 crystals, is an extraordinary artistic collaboration between Tord Boontje and Alexander McQueen. It stands at the centre of a Chamber of Wonder transformed into a poetic winter landscape with genuine snowfall and a temperature of -10°C. 

City break in the Innsbruck Region

Where alpine scenery meets urban charm

Innsbruck combines the best of two worlds: a charming Alpine city rich in history and a spectacular mountain backdrop. Discover the Golden Roof, stroll through the picturesque Old Town, or enjoy traditional Tyrolean hospitality. Surrounded by stunning mountain scenery, the region also offers unforgettable outdoor experiences, scenic hikes and a wide range of activities right on the city’s doorstep. 
Learn more